Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.

Scientifically Proven: 3x Brighter*

*Compared to top purple shampoos

Apply to wet hair, lather fully, and let process.

2-3 times per week or as often as needed to neutralize unwanted brassiness.

Keeps your blonde bright, free of yellow and strong at the same time

All blonde, lightened, and grey hair.

Olaplex patented technology:
A single molecule, free of silicones and oils, dramatically improves the hair strength, protects from within, and provides immediate results.