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a Private Studio coffee cup outside the salon in Toronto, Ontario.

Our story

Private Studio is a collective of independent hairstylists, built on one belief: you shouldn't have to choose between your independence and a community that inspires you.

Kristen Patterson founder of Private Studio sitting in her salon station

Est. March 2024 · Toronto's Fashion District

Built by a Stylist, for Stylists

Every independent career begins with a moment of confidence. Mine came when I realized I'd built something worth taking with me: my craft, my clients, and a clear vision of the experience I wanted to give them. I didn't want to find a new place to work. I wanted to create the one I'd been looking for, a space that matched the calibre of the work, felt as good as the results, and made going independent feel less like a risk and more like a celebration.

So I built it. I spent a year planning every detail, shaping the brand, and searching until I found the right room. The moment I stepped inside, I knew. Even the realtor felt it: there was a warmth there before a single chair arrived. Today, Private Studio is a light-filled loft in the Fashion District, well kept and thoughtfully stocked, where the essentials are handled so stylists can focus on their craft and their clients. When clients visit for the first time, the reaction is almost always the same: "wow."

Private Studio Salon floor, hairstylists working in an open loft hair salon in Toronto fashion district

7 established, independent stylists

Like-minded, by design.

The space was only ever part of it. The laughter between clients and the drinks after work belong in an independent career too, so we choose our stylists with the same care as everything else. Everyone here is established, independent, and in the studio at least three days a week: a true collective of like-minded stylists who take their craft seriously and love sharing the space with people who do the same.

I took the leap, and it was worth it. Now I want to make it possible for other hairstylists. Private Studio exists to inspire stylists to go independent, and to give them the space to actually do it.

Kristen Patterson, Founder

Independent shouldn't mean alone

Join the Collective

Visit Us

116 Spadina Ave, Suite 704, Toronto. 

By appointment only.