The OG in Bond Building, this global brand has humble beginnings starting in a California garage back in 2014. Their patented technology is continuously changing what is possible for hair!
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
An absolute must in any blondes haircare regimen
